Saylor URL: http://www.saylor.org/books Saylor.org
Figure 15.4 A Heat Map on Crazy Egg
It produces information that helps you know what areas of a Web site are clickable but attract few or no
clicks, and areas that are not clickable but have users attempting to click there. This can show you what
visual clues on your Web page influence where your visitors click, and this can be used to optimize the
click path of your visitors.
There are many factors that could be preventing your visitors from achieving specific end goals. From the
tone of the copy to the color of the page, everything on your Web site may affect conversions. Possible