letter shapes. Both typefaces have a subtle but not overly-prominent
quirkiness.
Neither typeface dominates the other. They both work, in this example,
to create a fun and upbeat mood. There is no sense of undue tension.
Contrast Distinct with Neutral
A clean, readable typographic design requires careful attention to intended
and unintended tension. One place to look for unintended tension is with
personality clashes among your type choices. If one of your main typefaces
has a lot of personality, you might need a secondary typeface to take on a
neutral role.
In our example, the left column pairs Dax Bold with Bernhard Modern. This
is a poor choice for at least two obvious reasons we՚ll examine.