Avoid Combinations That are Too Disparate
When too much contrast is created in certain settings by selecting
typefaces that are too much unalike, it can create a visual imbalance which
works against the overall design.
On the left, we have Antique Olive Nord — an extremely heavy font —
paired with Garamond Narrow. The over-zealous contrast and its effects are
apparent. In most cases, this extreme contrast goes beyond attention-
getting and goes right to awkward. It doesn՚t serve the message of the
copy well.
On the right, the Antique Olive Nord has been replaced by a more subdued
Antique Olive Bold. Garamond Narrow could have been replaced with a
book weight Garamond, but a better choice — after some deliberation —
was Chaparral. Chaparral has a higher x-height than Garamond, and overall