important. Let՚s review a few sites that use grunge design and texture
elements. We՚ve looked at these sites before in the article The Secrets Of
Grunge Design, but not in this way.
In the Web site Pain is Good, the company՚s brand is dominating the page
(see example below). Most of the text on the page has been replaced with
images. This allows the designer to take advantage of brand identity fully.
When embedded in images, fonts can be used in a variety of creative ways.
The designer has strongly emphasized the brand compromising use of
plain text which may hinder search engine success. Also, the top navigation
is unusual. There is a low contrast in the navigation elements. It works, but
could be improved.