Lessons From Swiss Style Graphic Design

Diogo Terror

Also known as International Style, the Swiss Style does not simply describe
a style of graphic design made in Switzerland. It became famous through
the art of very talented Swiss graphic designers, but it emerged in Russia,
Germany and Netherlands in the 1920՚s. This style in art, architecture and
culture became an ̒international̕ style after the 1950՚s and it was produced
by artists all around the globe. Despite that, people still refer to it as the
Swiss Style or the Swiss Legacy.

This progressive, radical movement in graphic design is not concerned with
the graphic design in Switzerland, but rather with the new style that had
been proposed, attacked and defended in the 1920s in Switzerland.

Keen attention to detail, precision, craft skills, systems of education and
technical training and a high standard of print, as well as a clear refined and
inventive lettering and typography laid out a foundation for a new