artists are leveraging much more than just top-down communication,
they՚re creating user-friendly interfaces.
As a result of that, Swiss Style artists tend to put their artistic efforts in that
the content they are conveying delivers its intended message in a clear,
unobtrusive fashion. One can make the point that they were thinking, in a
broader sense, about usability long before the web even existed. How can
we not learn from these great masters?
Uniformity and geometry
Even a quick study of classic Swiss style works reveals a strong attention of
graphic designers to uniform design elements and strong geometric
shapes. Graphic artists have experimented with abstract geometric patterns,
uncommon color combinations, text manipulations and striking abstract
visuals that were used to clearly convey their purpose in a very remarkable
way.