In many aspects, these ideas touch on the core proposals of the De Stijl
movement. The neoplasticism, as proposed by De Stijl artists, is about
elementarism and geometry not only as a form of exploring the potential of
the fundamental elements, but as a pursuit of beauty and harmony, hinting
on a more mystical belief in ̒ideal̓ geometric forms.
Drop the Serif (...or rather don՚t)
One of the strongest characteristics of the Swiss style typography is the use
of sans-serif typefaces such as Akzidenz Grotesk and Neue Haas Grotesk
(a.k.a Helvetica).
In fact, when Jan Tschichold wrote „Die neue Typographie“, he ignored any
use of non sans-serif typefaces. With this philosophy, graphic designers
were aiming at clarity, simplicity and universality. Helvetica, for instance, is a