This is by no means a rigid rule. When Swiss Style graphic designers
advocate the use of sans-serif typefaces, they weren՚t paying attention to
the historical legacy and experimented with something new. Even Jan
Tschichold himself admitted that his book was too rigid. If there՚s one
single lesson from the Swiss Style it is to love and respect typefaces.
Font-size as a tool for readability, impact and rythm
It՚s very common to spot the use of font-size contrast in the works of the
Swiss Style.
Different font-sizes not only generate visual impact, but also provide
readers with a hint about the hierarchy of the presented data. Huge words
are the entry points, the top-level elements in the content՚s information
architecture and page՚s hierarchy. This is a very efficient way of guiding the
reader՚s eyes through the page, thus working as an interface to the
content.