MANAGING CHANGE

The Moral Foundation of

Extraordinary Performance

Subpar Extra-

ordinary

Ordinary

0 Truth Telling^100

Promise Keeping

Fairness

Respect for the Individual

Good Enough

Rich Teerlink, CEO Harley Davidson

1’s

2’s 3’s^ 4’s^

5’s

0

0

0

100

100

100

Olympic

Gold

Medal

206