CLAWSON’S GENERAL CHANGE
PROCESS
CONFIRMING BASELINEBEHAVIOR^
DATA
NEW DATA
NEW
BASELINE
HURT
or
PAIN
Discon-
firming
Data
DENY
DISTORT
DISCOUNT
IGNORE
CURRENT
COMFORT
ZONE
ENTHUSIASM
ENGAGEMENT
LEARNING
SEARCH
FOR
ALTERNATIVES
EXPERIMENT
CONFIRMATION
DISCON-
FIRMING
L
L
L
L
L (^) L
L
L
L
L
ENCOUNTERNEW DATA
© James G. Clawson (^65)