MANAGING CHANGE

(Tina Meador) #1

Mission Statement should be ...



  • Short, (one sentence), pithy, memorable


inspiring



  • “We protect those who protect us.”

  • “We make education affordable for everyone.”

  • “Keep Virginia moving.”

  • NOT: “we deliver world-class goods and


services that delight our customers beyond
their expectations and give our investors an
above-industry average ROI.”

© James G. Clawson (^80)

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