Examination questions
1 What options are available to a supplier, currently fulfilling to customers through a reseller, to
use the Internet to change this relationship?
2 What types of channel conflicts are caused by the Internet?
3 What are virtual organisations and how can the Internet support them?
4 Name three options for a company’s representation on the Internet in different types of
marketplace.
5 Explain the term ‘virtual value-chain’.
6 What are the three key factors that affect consumer adoption of the Internet?
7 Summarise how the bargaining power of buyers may be changed by the Internet for a
commodity product.
8 How can the internal value chain be modified when an organisation deploys Internet
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