Further reading
Brassington, F. and Petitt, S. (2000) Principles of Marketing, 2nd edn. Financial Times/Prentice
Hall, Harlow. Seecompanion Prentice Hall web site (www.booksites.net/brassington2).
Chapters 10 and 11 describe pricing issues in much more detail than that given in this
chapter. Chapters 20, Strategic management, and 21, Marketing planning, management
and control, describe the integration of marketing strategy with business strategy.
Daniel, E., Wilson, H., McDonald, M. and Ward, J. (2001) Marketing Strategy in the Digital Age.
Financial Times/Prentice Hall, Harlow. Clear guidelines on strategy development based on
and including industry case studies.
Deise, M., Nowikow, C., King, P. and Wright, A. (2000) Executive’s Guide to E-Business. From
Tactics to Strategy. Wiley, New York. An excellent practitioners’ guide.
Friedlein, A. (2002) Maintaining and Evolving Successful Commercial Web Sites. Morgan
Kaufmann, San Francisco. An excellent book for professionals covering managing change,
content, customer relationships and site measurement.
Ghosh, S. (1998) Making business sense of the Internet, Harvard Business Review, March–April,
127–35. This paper gives many examples of how US companies have adapted to the
Internet and asks key questions that should govern the strategy adopted. It is an excellent
introduction to strategic approaches.
Gulati, R. and Garino, J. (2000) Getting the right mix of bricks and clicks for your company,
Harvard Business Review, May–June, 107–14. A different perspective on the six strategy deci-
sions given in the strategic definition section with a roadmap through the decision process.
Hackbarth, G. and Kettinger, W. (2000) Building an e-business strategy, Information Systems
Management, Summer, 78–93. An information systems perspective to e-business strategy.
Willcocks, L. and Sauer, C. (2000) Moving to e-business: an introduction. In L. Willcocks and
C. Sauer (eds) Moving to E-Business, pp. 1–18. Random House, London. Combines tradi-
tional IS-strategy-based approaches with up-to-date case studies.
Web links
BRINT.com(www.brint.com). A Business Researcher’s Interests. Extensive portal with arti-
cles on e-business, e-commerce and knowledge management.
CIO Magazine E-commerce resource centre(www.cio.com/forums/ec). One of the best
online magazines from business technical perspective – see other research centres also, e.g.
intranets, knowledge management.
DaveChaffey.com(www.davechaffey.com). Updates about all aspects of digital marketing
including strategy.
E-commerce innovation centre(www.ecommerce.ac.uk) at Cardiff University. Interesting
case studies for SMEs and basic explanations of concepts and terms.
E-commerce Times(www.ecommercetimes.com). An online newspaper specific to e-com-
merce developments.
E-consultancy.com(www.e-consultancy.com). A good compilation of reports and white
papers many of which are strategy-related.
Financial Times Digital Business(http://news.ft.com/reports/digitalbusiness). Excellent
monthly articles based on case studies.
Mohansawney.com(www.mohansawney.com). Case studies and white papers from one of
the leading IS authorities on e-commerce.
US center for e-business(www.ebusiness.mit.edu). Useful collection of articles.
WEB LINKS
