INMA_A01.QXD

Dave ChaffeyBSc, PhD, MCIM, MIDM

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for

Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick

Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one

of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing. He is also proud

to have been recognised by the Department of Trade and Industry as one of the leading indi-

viduals who have provided input and influence on the development and growth of

E-commerce and the Internet in the UK over the last 10 years.

Fiona Ellis-ChadwickPhD, BSc, Dip Sys Prac, PGCCE

Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough

University and is a member of the Marketing and Retailing Research Group. Fiona had a suc-

cessful commercial career in retail management and development before joining the Business

School in 2000 following completion of her PhD thesis titled ‘An Empirical Study of Internet

Adoption Among Leading United Kingdom Retailers’. Currently, her research interests are in

the area of e-marketing and e-strategy and she has published and presented widely in the

areas of retail Internet adoption and Internet marketing. Her work on these topics has been

published in Journal of Business Research, International Journal of Retail Distribution and

Management, European Journal of Marketing, Internet Research, Journal of Retailing and Consumer

Servicesplus additional texts and practitioner journals.

Richard MayerMA, DipM, MCIM

Richard Mayer is a Senior Lecturer in Marketing at the University of Derby and Director of his

own Marketing Training Company specialising in Strategic Marketing, Business to Business

Marketing and Marketing Communications. He is programme manager for the Chartered

Institute of Marketing qualifications at the University of Derby. He has co-authored and con-

tributed chapters to several marketing publications, including Marketing – An Active Learning

Approachand The Practice of Advertising.

Kevin JohnstonBSc, MBA

Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in mar-

keting, strategy and e-commerce. He previously lectured at the University of Derby, where he

created one of the UK’s first e-commerce degree programmes. He has been published in a

number of marketing, management and e-commerce journals, and several times in the

International Journal of Internet Research.

About the authors

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