INMA_A01.QXD

(National Geographic (Little) Kids) #1
the Information Age – International Benchmarking Study 2004, reproduced under the terms of the
Click-Use Licence (DTI 2004); Figures 2.24, 8.15a, 8.15b and 11.2d screenshots reprinted by
permission of Google, Inc.; Figure 2.25 screenshot from http://www.comet.co.uk reprinted by per-
mission of Comet Group plc; Figure 2.26 screenshot from http://www.kelkoo.co.uk reprinted by
permission of Kelkoo.com (UK) Ltd.; Figure 3.7 reprinted by permission of Mobile Data
Association; Figure 3.9 from M. Svennevig, The Interactive Viewer: Reality or Myth? in
Interactive Marketing, Vol. 6, Issue 2, Oct./Dec. 2004, reprinted by permission of Palgrave
Macmillan (Svennevig, M. 2004); Figure 3.12 adapted from http://www.eiu.com, Economist
Intelligence Unit and Pyramid Research e-readiness ranking, used with permission from
Pyramid Research; Table 4.7 reprinted by permission of Neil Mason, Applied Insights; Figure
4.11 screenshot from http://www.smile.co.uk reprinted by permission of The Co-operative Bank;
Figure 4.18 screenshot from http://www.britishairways.com reprinted by permission of
British Airways plc; Figure 5.2 screenshot from http://www.osselect.co.uk reprinted by permission
of Ordnance Survey on behalf of HMSO; Figure 5.3 screenshot from
http://www.fisher-price.com/uk/myfp/age.asp?age=2month courtesy of Fisher-Price UK,
http://www.fisher-price.com/uk; Figure 5.5 screenshot from http://www.napster.co.uk reprinted by permis-
sion of Napster UK Limited; Figure 5.9 screenshot from http://www.pricerunner.co.uk reprinted by
permission of Pricerunner AB; Figure 6.6 screenshot of Thomson opt-in customer profiling
form reprinted by permission of Thomson (TUI UK); Figure 6.13 from M. Patron, Case Study:
Applying RFM segmentation to the SilverMinds catalogue in Interactive Marketing, Vol. 5, Issue
3, 9 January 2004, reproduced with permission of Palgrave Macmillan (Patron, M. 2004);
Figure 6.14 screenshot from http://www.firebox.com reprinted by permission of Firebox.com
Limited; Figure 6.15 screenshot from http://www.cipd.co.uk/communities reprinted by permission
of Chartered Institute of Personnel and Development (CIPD); Figure 7.1 based on a diagram
in L. de Chernatony, Succeeding with brands on the internet in Journal of Brand Management,
8 (3), 2001, reproduced with permission of Palgrave Macmillan and the author (de
Chernatony, L. 2001); Table 7.2 adapted from Benchmarks – UK 100 Report, week starting 6
October 2005, reprinted by permission of Site Confidence, UK’s leading website monitoring
company; Table 7.4 reprinted by permission of OneStat.com; Figure 7.5 screenshot from
http://www.hsbc.com reprinted by permission of HSBC Holdings Limited; Table 7.8 from D. Chaffey
and M. Edgar, Measuring online service quality in Journal of Targeting, Analysis and Measurement
for Marketing, 8 (4), May 2000, reproduced by permission of Palgrave Macmillan (Chaffey, D.
and Edgar, M. 2000); Figure 7.9 screenshot from http://www.egg.com used with permission from Egg
plc; Figure 7.11 screenshot from http://www.sainsburystoyou.com/webconnect/index.jsp
reprinted by permission of J. Sainsbury plc; Table 8.1 from Janal, D. (1998) Online Marketing
Handbook. How to Promote, Advertise and Sell Your Products and Services on the Internet.Copyright ©
John Wiley & Sons, Inc. 1998. This material is used by permission of John Wiley & Sons, Inc.;
Figure 8.4 used with permission from Millward Brown UK Ltd.; Table 8.4 reprinted by permis-
sion of the Interactive Advertising Bureau; Figure 8.9 Norwich Union Rescue email reprinted by
permission of Norwich Union Insurance; Figure 8.14 from http://www.atlassolutions.com/pdf/
RankReport.pdf reprinted by permission of aQuantive, Inc. (Atlas 2004); Figure 8.20 reprinted
by permission of Epsilon Interactive, http://www.epsiloninteractive.com; Table 9.1 from ABCe,
http://www.abce.org.uk, reprinted by permission of ABC Electronic; Figure 9.8 screenshot reprinted by
permission of IndexTools.com; Figure 10.1a screenshot from http://www.penguin.co.uk reprinted
by permission of Penguin Books; Figure 10.2 screenshot from http://www.simplyvital.com reprinted by
permission of Janice Wilson; Figure 10.4 screenshot from http://www.benjerry.co.uk/cinemaadverts/
reprinted by permission of Ben and Jerry’s Homemade Ltd.; Tables 10.5 and 10.6 reprinted by
permission of Allegra Strategies Ltd. (Allegra 2005); Figure 10.6 reprinted by permission of
McArthurGlen Designer Outlets, Fox Kalomaski Ltd. – Destination Marketing and Adam B.
Colour Services Ltd. – Photography; Figure 10.7 screenshot from http://www.sainsburys.co.uk
reprinted by permission of J. Sainsbury plc; Figure 10.8 from IAB Internet Advertising Revenue
Report(US Report), September 2005, reprinted by permission of Interactive Advertising Bureau
(PricewaterhouseCoopers 2005); Figure 11.1 screenshot from http://www.ips.tv/ reprinted by
permission of IPS (Intelligent Print Solutions); Figure 11.2a Microsoft product screenshot
reprinted with permission from Microsoft Corporation; Figure 11.3 screenshot from

ACKNOWLEDGEMENTS

xxvii

INMA_A01.QXD 17/5/06 12:00 Page xxvii

Free download pdf