Search engine registration
For success in search engine marketing, the first thing that companies need to check is
that they are registered with all the main search engines. While some unscrupulous
search marketing companies offer to register you in the ‘Top 1000 search engines’, in
reality, registering in the top 20 search engines of each country an organisation operates
in (see compilations at SearchEngineWatch, http://www.searchenginewatch.com/reports)) will
probably account for more than 95% of the potential visitors. Achieving registration is
now straightforward, for example, in Google there is an ‘Add a URL’ page (e.g.
http://www.google.com/addurl.html)) where you supply your home page URL and Google will
then automatically index all the linked pages (it will even index your site automatically
if other sites in its index link to it). If you have links from other companies that are reg-
istered with a search engine, many search engines will automatically index your site
without the need to submit a URL. Companies can check that they are registered with
search engines by:
1 Reviewing web analytics data which will show the frequency with which the main
search robots crawl a site.
2 Using web analytics referrer information to find out which search engines a site’s visi-
tors originate from, and the pages they use.
3 Checking the number of pages that have been successfully indexed on a site. For exam-
ple, in Google the search ‘inurl:www.davechaffey.com’ lists all the pages of Dave’s site
indexed by Google and gives the total number in the top right of the SERPs.
1 SEARCH ENGINE MARKETINGFigure 8.15 (b) Google™ search engine results page for keyphrase ‘cheap car
insurance’
Source: Reprinted by permission of Google, Inc. Google™ search engine is a trademark of Google, Inc.