Bourne, M., Mills, J., Willcox, M., Neely, A. and Platts, K. (2000) Designing, implementing
and updating performance measurement systems, International Journal of Operations and
Production Management, 20(7), 754–71.
Chaffey, D. (2000) Achieving Internet marketing success, The Marketing Review, 1(1), 35–60.
Cutler, M. and Sterne, J. (2000) E-metrics. Business metrics for the new economy. Netgenesis
white paper.
Friedman, L. and Furey, T. (1999) The Channel Advantage. Butterworth Heinemann, Oxford.
Grossnickle, J. and Raskin, O. (2001) The Handbook of Online Marketing Research: Knowing your
Customer Using the Net. McGraw-Hill, New York.
Internet Retailer (2003) The new Wal-Mart? Internet Retailer, Paul Demery.
Kotler, P. (1997) Marketing Management – Analysis, Planning, Implementation and Control.
Prentice-Hall, Englewood Cliffs, NJ.
Lynch, P. and Horton, S. (1999) Web Style Guide. Basic Design Principles for Creating Web Sites.
Yale University Press, New Haven, CT.
Malhotra, N. (1999) Marketing Research: An Applied Orientation. Prentice-Hall, Upper Saddle
River, NJ.
Marcus, J. (2004) Amazonia. Five Years at the Epicentre of the Dot-com Juggernaut. The New Press,
New York.
Neely, A., Adams, C. and Kennerley, M. (2002) The Performance Prism. The Scorecard for
Measuring and Managing Business Success. Financial Times/Prentice Hall, Harlow.
Parsons, A., Zeisser, M. and Waitman, R. (1996) Organizing for digital marketing, McKinsey
Quarterly, No. 4, 183–92.
Petersen, E. (2004) Web Analytics Demystified. Self-published. Available from
http://www.webanalyticsdemystified.com.
Plant, R. (2000) eCommerce: Formulation of Strategy. Prentice-Hall, Upper Saddle River, NJ.
Revolution(2004) Alliance and Leicester banks on e-commerce, by Philip Buxtone, Revolution
(www.revolutionmagazine.com).
Round, M. (2004) Presentation to E-metrics, London, May 2005. http://www.emetrics.org.
SEC (2005) United States Securities and Exchange Commission submission Form 10-K from
Amazon. For the fiscal year ended 31 December, 2004.
Sterne, J. (2001) World Wide Web Marketing, 3rd edn. Wiley, New York.
Sterne, J. (2002) Web Metrics: Proven Methods for Measuring Web Site Success. Wiley, New York.
Wisner, J. and Fawcett, S. (1991) Link firm strategy to operating decisions through perform-
ance measurement, Production and Inventory Management Journal, Third Quarter, 5–11.
Further reading
Berthon, P., Pitt, L. and Watson, R. (1998) The World Wide Web as an industrial marketing
communication tool: models for the identification and assessment of opportunities,
Journal of Marketing Management, 14, 691–704. This is a key paper assessing how to measure
how the Internet supports purchasers through the different stages of the buying decision.
Friedman, L. and Furey, T. (1999) The Channel Advantage. Butterworth Heinemann, Oxford.
Chapter 12 is on managing channel performance.
Sterne, J. (2001) World Wide Web Marketing, 3rd edn. Wiley, New York. Chapter 11 is entitled
‘Measuring your success’. It mainly reviews the strengths and weaknesses of online methods.
Web links
ABCe(www.abce.org.uk). Audited Bureau of Circulation is standard for magazines in the
UK. This is the electronic auditing part. Useful for definitions and examples of traffic for
UK organisations.
E-consultancy(www.e-consultancy.com) site has a section on web analytics including
buyers’ guides to the tools available.
WEB LINKS
