84 The Language of Fashion
Le NO: Well, what is it going to be?RB: We will see, in clothes, the further attenuation of the difference
between the sexes. men will wear perfume. Women will have
tattoos...^6
HL: Let’s not forget that fashion is a game. Getting dressed up is
wanting to play.
Notes
1 Published in Le Nouvel-Observateur 71 (23 march 1966), 28–29, in the
‘Women’s condition’ column.
2 [Editors’ note: no doubt an early title for Lefebvre’s La Vie quotidienne
dans le monde moderne, first published in 1968; Lefebvre had earlier
published a Critique de la vie quotidienne in 1947 (republished in 1958),
and then a second volume, Fondements d’une sociologie de la
quotidienneté, in 1962.]
3 [Editors’ note: Barthes is almost certainly referring to Edmund Bergler
m. D., Fashion and the Unconscious, new york, robert Brunner, 1953.]
4 [Editors’ note: Duvignaud is referring to Baudelaire’s idea that women’s
bodies and the clothes that cover them are ‘an indivisible totality’. See Le
Peintre de la vie moderne, in Charles Baudelaire, Curiosités esthétiques,
Paris, Garnier Frères, 1962, 486–490 (translated as The Painter of Modern
Life and Other Essays, by Jonathan mayne, new york, Da Capo Press,
1985).]
5 [Editors’ note: smart and chic street of clothing boutiques in the bourgeois
sixteenth arrondissement of Paris.]
6 [Editors’ note: see E. Dichter, Strategy of Desire, London, T. v. Boardman
& Co., 1960, 244.]