The Language of Fashion

Bloomsbury Academic

An imprint of Bloomsbury Publishing Plc

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WC1B 3DP NY 10018
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First published in France, 2004 by Editions du Seuil

© Editions du Seuil, 1993 for Œuvres complètes – Tome 1

© Editions du Seuil, 1994 for Œuvres complètes – Tome 2

© Editions du Seuil, 1995 for Œuvres complètes – Tome 3

and ‘Preface [to the Fashion System]’ (originally published in the

journal VWA in no. 25, 1998)

Preface, English translation and afterword, © Power Institute

Foundation for Art & Visual Culture, 2005

English edition first published outside Australia in 2006 by Berg

Bloomsbury Revelations edition published in 2013

by Bloomsbury Academic

Published in Association with Power Publications, Sydney

All rights reserved. No part of this publication may be reproduced or

transmitted in any form or by any means, electronic or mechanical,

including photocopying, recording, or any information storage or

retrieval system, without prior permission in writing from the publishers.

No responsibility for loss caused to any individual or organization

acting on or refraining from action as a result of the material in this

publication can be accepted by Bloomsbury or the author.

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

ISBN: PB: 978-1-47250-542-

ePub: 9781472534767

ePDF: 9781472534323

Library of Congress Cataloging-in-Publication Data

A catalog record for this book is available from the Library of Congress.

Typeset by Deanta Global Publishing Services, Chennai, India