528 Chapter 20
Category Typical nutrient content Comments Example clinical reference
Cancer Products aim to deliver
enhanced protein content and
calories to help in anorexia,
and can include a variety of
ingredients (e.g., enriched in
polyunsaturated oils, high
levels of branched - chain
amino acids) aimed to blunt
cachexia (unintended weight
loss mainly from muscle
driven by presence of tumors)
Products usually ready to use,
mildly fl avored, and
relatively calorie dense.
Usually designed to be
delivered cold (which can
help, indirectly, with
treatment side effects such
as mucositis)
- Ryan AM et al ( 2009 ) Ann. Surg.
249 : 355 – 363 ; 2. Guarcello M et al
( 2006 ) Nutr Ther & Metab.
24 : 168 – 175 ; 3. Fearon K et al ( 2003 )
Gut 52 : 1479 – 1486 ; Barber M et al
( 1999 ) Br J Cancer 81 : 80 – 86
Performance Nutrition
Protein shakes
and
powders
Major aim is delivering
signifi cant protein. Products
range from simple fl avored
protein powders that
consumers use to build
customized shakes to
relatively complete nutritional
ready - to - use products,
typically delivering high
protein and low or no fat
content
Achieving target protein
intakes without exposure to
higher than desirable
saturated fat and cholesterol
is diffi cult, and these
products provide high
supplemental protein to
achieve high - performance
sports goals
- Wolf RR ( 2000 ) Am. J. Clin. Nutr.
72 ( 2 ): 551S – 557S ; 2. Lum C et al
( 2007 ) Australasian J. Ageing
26 ( 4 ): 168 – 172 ; 3. Burke D et al
( 2001 ) Intl. J. Sport Nutr. Exer.
Metab. 11 ( 3 ): 349 – 364
Energy drinks Sometimes built around
hydration, providing
carbohydrates for energy, and
sometimes containing protein
(most often whey)
More specialized offerings can
include creatine (enhance
energy storage), carnitine
(enhance fat - burning
capacity), taurine and
specifi c amino acids, as well
as many other ingredients
- Welsh RS et al ( 2002 ) Med. Sci.
Sports Exer. 34 ( 4 ): 723 – 731 ; 2. Ivy J
et al ( 2002 ) J. Appl. Physiol.
93 ( 4 ): 1337 – 1344 ; 3. Campbell C et al
( 2008 ) Int. J. Sport Nutr. Exerc.
Metab. 18 ( 2 ): 179 – 190 ; 4. Green AL
et al ( 1996 ) Am J Physiol 271 ( 5 pt
1 ): E821 – E826
Diet support
products
Typically modest calorie
offerings, little or no fat,
sometimes enhanced with
satiety - enhancing ingredients
(e.g., fi ber, high protein,
induced viscosity
carbohydrate systems, etc.).
Products are also designed
around a particular diet
program, such as high protein
or a particular macronutrient
balance
Product intent is to provide
a healthy snack or “ lite ”
meal, and newer entries
add help with hunger
signals to reduce diffi culty
with maintenance of
hypocaloric diet
- Tate DF , et al. ( 2006 ) Arch Intern
Med. 166 : 1620 – 1625 ; 2. Apovian C
et al ( 2009 ) ICAN: Infant, Child &
Adolescent Nutrition 1 : 37 – 44 ; 3.
Anderson JW et al ( 2004 ) Advances in
Therapy 21 ( 2 ): 61 – 75
and can have a signifi cant impact on the
quality of life of people at risk for serious
and limiting health issues. This category
will continue to grow and become increas-
ingly sophisticated as the population ages,
our understanding is improved, and our inter-
est in dealing with comorbidities increases.
This is especially true in the areas of diabetes
care, impact of obesity, and cardiovascular
disease.
The Future
A wide variety of potentially industry -
changing developments are being pursued
at present, some of which we will mention.
Table 20.5. Medical nutritional product example categories. (cont.)