David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

(Darren Dugan) #1

That’s what is called an inverted-U
curve. Inverted-U curves are hard to
understand. They almost never fail to
take us by surprise, and one of the
reasons we are so often confused about
advantages and disadvantages is that we
forget when we are operating in a U-
shaped world.^2

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