David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Entrepreneurs: The Incidence; Their
Coping Strategies and Their Business
Skills,” Dyslexia 15, no. 4 (2009): 328–
46.
The best history of IKEA is Ingvar
Kamprad and Bertil Torekull’s Leading
by Design: The IKEA Story (Collins,
1999). Incredibly, there is nothing in
Torekull’s interviews with Kamprad to
suggest that Kamprad had even a
moment’s hesitation about doing
business with a Communist country at
the height of the Cold War. On the
contrary, Kamprad seems almost blasé
about it: “At first we did a bit of
advance smuggling. Illegally, we took
tools such as files, spare parts for
machines, and even carbon paper for