Virtual Typography

shape shape

almost every day large lumber mill.

liked listen scraping grinding

machinery watch busy men at work.

father made comfortable little seat.

sit and watch sharp saw cut through

big logs, scattering sparks.

A)

8

Job:01212 Title: Basics typography (AVA)

1st Proof Page:119

001-184 01212.indd 119001-184 01212.indd 119 12/19/08 3:10:09 PM12/19/08 3:10:09 PM

118—119

Bouma shapes

Bouma shapes based on ascending and descending letters

(above left), and Bouma shapes based on the word envelope

(above right), as illustrated in Typo, January 2005.

Error rates

Error rates in relation to word shapes: consistency in the

word shape makes misreading more likely, as illustrated in

Typo, January 2005.

Recognition

Neither the outline of words (above left) nor the rhythm of

ascending and descending letters (above right) is suffi cient

for the recognition of words, as illustrated in Typo,

January 2005.

Target word: test

Consistent word shape (tesf)

Consistent word shape (tesc)

Error rate

13%

7%

Job:01212 Title: Basics typography (AVA)

1st Proof Page:119

001-184 01212.indd 119001-184 01212.indd 119 12/19/08 3:10:31 PM12/19/08 3:10:31 PM