Virtual Typography

A)

0

Job:01212 Title: Basics typography (AVA)

1st Proof Page:121

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chart

chovt

chyft

ebovf

Identical word (control)

Similar word shape

Some letters in common

Dissimilar word shape

Some letters in common

Similar word shape

No letters in common

210ms

240ms

280ms

300ms

Relative speed of boundary (in milliseconds)

Words which are misspelled in the beginning of the word

take longer to be deciphered than words with spelling

mistakes at the end of the word. Does this prove that people

read letter by letter from left to right? As illustrated in Typo,

January 2005.

Word detector

Letter detector

Feature detector

Stimulus

120—121

Parallel letter recognition

The principle of parallel letter recognition, according to

which letters are analysed individually but simultaneously,

as illustrated in Typo, January 2005.

FORK

WO R K

WORD WORK

WORK

Job:01212 Title: Basics typography (AVA)

1st Proof Page:121

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