Virtual Typography

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Job:01212 Title: Basics typography (AVA)
1st Proof Page:133

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Sun Tree – Simon Husslein
Sun Tree is a large-format sundial that employs the viewer’s
shadow to indicate the time of the day. For his outdoor
installation, Simon Husslein, a German product designer,
produced a series of sculptural letters and arranged them
in a semi-circle. Each of the twelve abstract fi gures made
of aluminum appears as a number when seen from one
particular angle. The numbers ‘one’ to ‘twelve’ are positioned
so that the viewer’s shadow indicates the time by pointing
towards the circle of numbers. The project was exhibited
during the RCA summer show in 2007. Sun Tree is another
intriguing example illustrating that the effective use of
virtually typographical patterns does not necessarily depend
on computer technology. It also reveals that outstanding
design solutions can be essentially quite simple. Since
graduating from the Royal College of Art in 2007, Husslein
has worked as a freelance art director at s.point design in
Shanghai, P.R. China, and as a tutor at Tongji University,
Shanghai, P.R. China. Following his appointment as a
creative director at Studio Hannes Wettstein in Zürich,
Switzerland, Husslein has returned to Europe.

Job:01212 Title: Basics typography (AVA)
1st Proof Page:133

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