Virtual Typography

A)

4

Job:01212 Title: Basics typography (AVA)

1st Proof Page:145

001-184 01212.indd 145001-184 01212.indd 145 12/19/08 3:13:29 PM12/19/08 3:13:29 PM

144—145

Scratched Out – Pierre di Sciullo

Pierre di Sciullo, a French designer, created this font in 1988

following an investigation into legibility. Each letter is angrily

disfi gured in order to motivate readers to decipher the text

that is written. Di Sciullo fi rst used the font in 1991 to express

a controversial comment on the fi rst Gulf War. The letters

were meant to rebel against the message they conveyed.

The text was meant to ‘refuse itself’. The type appears to

hide behind a pattern.

Job:01212 Title: Basics typography (AVA)

1st Proof Page:145

001-184 01212.indd 145001-184 01212.indd 145 12/19/08 3:15:30 PM12/19/08 3:15:30 PM