Virtual Typography

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Job:01212 Title: Basics typography (AVA)

1st Proof Page:2 5

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Gosizdat – Alexander Rodchenko

Alexander Rodchenko created this advertising poster for

the publishing house Gosizdat in 1924. It shows the actress

Lilya Brik shouting out the word ‘books’. Rodchenko was

born in St Petersburg, Russia in 1891. He had moved from

fi ne art to design in 1923, when he started to collaborate with

the poet Vladimir Mayakovsky on advertising materials for

diverse governmental trading organisations. He also worked

for cultural institutions, focussing on graphic design for

posters, books and fi lms, until he returned to painting in

the late 1930s.

Job:01212 Title: Basics typography (AVA)

1st Proof Page:2 5

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