A)
4Job:01212 Title: Basics typography (AVA)
1st Proof Page:35001-184 01212.indd 35001-184 01212.indd 35 12/19/08 2:50:49 PM12/19/08 2:50:49 PMComputer networks connect people from different
parts of the world. Today, this is done so effi ciently
that people are often left with little time to contemplate
the information that is conveyed. Due to the information
overload that results from the growing accessibility of
information, visual perception is largely reduced to the
registration of data. But information that is merely
recognised as such does not communicate. People
need time to refl ect on information in order to generate
an understanding, and they need to be given time to
depict its visual presentation in order to appreciate its
aesthetic appearance. Where information cascades,
people can no longer appreciate the process of reading.
The aesthetic pleasure is undermined by the time
pressure. Virtual typography, as we shall see, may help
to counteract this problem.
Chapter 2
Approaching multimedia
Cubico Stencil – Studio for Virtual Typography
This example of virtual typography shows a three-dimensional
typeface named Cubico Stencil. The type appears more or less
legible depending on the viewing angle. While the individual letters
rotate, viewers are lured into guessing their signifi cation. The aim
behind virtual typography is to immerse the information recipient
into the process of perception. This example also shows how
light and spatial perspectives can be applied to achieve intriguing
results with digital technologies.34—35
Job:01212 Title: Basics typography (AVA)
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