Virtual Typography

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Job:01212 Title: Basics typography (AVA)

2nd Proof Page:37

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Open Sky – Studio for Virtual Typography

Horizons is a series of limited-edition prints. A layer of

transitional type hovers above a photographic image of

architectural structures. The type is more or less legible

depending on the viewing angle. The plastic lens that is

mounted on to the large-format print allows for the type

to virtually fall apart as the viewer moves around the image.

The text of each print in the series conveys philosophical

refl ections on contemporary urban life. The print shown

here is entitled Open Sky and contemplates the movement

of clouds in relation to the pace of modern life. This

example of printed media defi es the static nature of printed

information. It shows that unconventional technical means

can make it possible to introduce motion to print media.

Job:01212 Title: Basics typography (AVA)

2nd Proof Page:37

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