Virtual Typography

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Job:01212 Title: Basics typography (AVA)

1st Proof Page:49

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Streams of Consciousness – David Small and Tom White

This computational exercise uses moving text elements

to simulate the fl ow of water. A manual user interface allows

users to stop the fl ow of words, to push or pull individual

words and to change the words altogether. The title of

this work hints at the dilemma surrounding multimedia

typography. The computational arguments focus on

technological production and conscious communication.

The unconscious or preconscious perception of information

remains neglected. In order to understand the aesthetics

of virtual typography, we need to examine the way in which

information is expected to evolve from ambiguity into

meaning over time.

Job:01212 Title: Basics typography (AVA)

1st Proof Page:49

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