Virtual Typography

4—

The digital revolution

Swiss Punk and the

Pacifi c Wave

New trends in Europe

Technology and beyond

The ‘cult of the scratchy’

Multidisciplinary design

Coded typography

Word recognition and

Bouma shapes

Serial and parallel

letter recognition

Saccadic eye movements

The prospective interpretation

of text contents

Time consciousness

The dialectics of transition

The medium and the message

Time-based ambiguity

Ambiguity and memory

Information overload

The characteristics

of virtual typography

The virtual and the digital

In haste there is error

Bibliography

Index

Acknowledgements

Working with ethics

4.

4.

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4.

4.

5.

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6.

6.

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6.

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4

5

6

78

84

88

96

98

104

112

118

120

122

124

130

132

136

138

148

156

162

166

168

170

172

174

176

76

116

134

Digital typography

Typography and the process of reading

The signifi cance of ambiguity

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