Figure 16. Nutritional quackery flags are described in the text.Red flags for the PRBar product advertised inFigure 16include:-^
Claim to promote product.-^
No scientific proof.-^
Dramatic claim, repudiated by science.-^
Other factors causing improvement?-^
Multi-level marketing/pyramid.Figure 17. Nutritional quackery flags are described in the text.
Red flags for the Endurox product advertised inFigure 17include: •^Sell word: “natural.”-^
Use of key words: “can” or “may,” which mean anything is possible.-^
Statements unsupported by science/FDA.-^
Most “losing fat” claims are bogus.Read More
For a more detailed analysis of not only the advertising copy, but
also the “science” underlying a popular sports nutritional, see:ALook at Endurox R4on page154.Nutrition for Sports, Essentials of 141