The Language of Argument

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C H A P T E R 1 5 ■ F a l l a c i e s o f R e l e v a n c e

Cliff’s­attack­might­or­might­not­be­justified.­If­the­only­reason­why­Norm­
favors­normal­relations­between­the­United­States­and­Cuba­is­that­this­
would­enable­Norm­to­make­more­money,­then­Cliff’s­ad­hominem­attack­
is­well­founded.­But­if­Norm’s­real­reason­for­saying­what­he­does­is­that­
he­honestly­believes­that­normal­relations­would­be­beneficial­both­to­the­
United­States­and­to­Cuba,­then­Norm’s­position­does­not­depend­on­any­
lack­of­integrity.­In­that­case,­Cliff’s­attack­is­not­well­founded,­even­if­it­so­
happens­that­Norm­would­profit­from­normal­relations.
Whether­justified­or­not,­ad­hominem­arguments­of­this­third­variety­can­
be­called­dismissers,­because­they­dismiss­the­speaker­as­untrustworthy­and­
unreliable.­Their­point­is­not­to­deny­the­truth­of­the­claim­or­the­speaker ’s­
right­to­say­it.­Instead,­a­dismisser­is­supposed­to­show­why­the­fact­that­
this­speaker­supports­a­claim­is­not­a­good­reason­to­believe­that­claim­(or­to­
deny­it,­for­that­matter).
These­three­variations­are­all­ad­hominem­arguments­because­they­start­
from­premises­about­the­person’s­character­or­status.­Where­they­differ­is­
in­their­conclusions:­Deniers­conclude­that­a­claim­is­untrue­or­that­an­argu-
ment­is­unsound­or­weak.­Silencers­conclude­that­someone­lacks­the­right­to­
speak­in­a­certain­context.­Dismissers­conclude­that­someone­is­untrustwor-
thy­or­unreliable.­Each­can­be­either­justified­or­unjustified,­so­ad­hominems­
come­in­six­kinds­that­can­be­diagrammed­like­this:

Ad Hominem Arguments Justified Not Justified
Deniers Louie, the hired perjurer Shabby protesters
Silencers Tad if he is not a legislator Tad if he is a legislator
Dismissers Cliff’s reply if Norm lacks Cliff’s reply if Norm
integrity does not lack integrity

What­logicians­usually­call­ad­hominem­fallacies­are­unjustified­deniers.­
Even­when­the­premises­of­such­an­argument­are­true,­they­are­irrelevant­to­
the­conclusion.­That­makes­them­fallacies­of­relevance.­Once­you­get­used­to­
spotting­ad­hominem­fallacies,­they­seem­common­and­obvious.
When­assessing­an­ad­hominem­argument,­the­first­step­is­to­determine­
whether­its­conclusion­is­about­someone’s­right­to­speak,­about­someone’s­
reliability,­or­about­the­truth,­soundness,­or­strength­of­what­is­claimed.­The­
second­step­is­to­determine­whether­its­premises­provide­adequate­justifica-
tion­for­its­conclusion.­These­steps­will­enable­you­to­place­the­argument­in­
the­above­table,­but­they­will­often­be­neither­easy­nor­obvious.­Although­
perjurers­for­hire­almost­always­lie,­most­people­exhibit­some­middling­de-
gree­of­reliability.­When­people­are­known­for­passing­on­rumors­without­
checking­their­truth,­this­might­be­a­reason­to­doubt­what­they­say­when­
they­pass­on­yet­another­rumor­(even­if­it­is­not­a­reason­to­believe­that­what­
they­say­is­false).­In­assessing­what­they­say,­it­would­be­best­to­look­for­ad-
ditional­evidence.­If­none­is­available,­then­we­need­to­ask­how­often­their­
testimony­is­true­on­matters­of­this­kind.­Only­by­careful­inspection­of­indi-
vidual­cases­can­we­determine­the­strength­of­such­ad­hominem­arguments.

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