The Language of Argument

7 7

A n E x t e n d e d E x a m p l e

Provide a close analysis of the following advertisement by circling and

labeling each of the key argumentative terms, using the same abbreviations

as in Exercise 1. Then state what you take to be the central conclusions and

premises. What criticisms, if any, do you have of the argument?

ADVERTISEMENT

This advertisement appeared in various national magazines in 2008.

Exercise IV

Advertising Archives

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