Best Digital Marketing Campaigns in the World

Lost in Space 143

IBM’s multi-faceted Lost in Space campaign introduced an often absent

human element to this business-to-business digital campaign.

The campaign is no longer running and unfortunately the live ‘landing page’

experience is no longer available online. You can view a video overview of the

campaign here: http://blip.tv/file/2577477/

Links to campaign creative

Nick Suckley, Co-founder agenda21

Most IT communication is bland and it’s difficult to engage IT managers at the

best of times so it’s nice to see campaigns like IBM’s Lost in Space standing out

with a more human feel to it. The creation of a character who is lost in space is

simple and compelling and distributing via e-mail makes sense as IT managers

use e-mail as a source of information. The campaign also moved into social

media but it felt like a token gesture to me. Interaction rates were strong but

overall numbers felt small. However, in this market a small number of sales

could yield many licences, so overall, a nice idea well executed.

An expert view