Index 201blogs 4, 14, 16, 22, 40, 72, 74, 92,
105, 107, 121, 148, 149, 164
and micro-blogging 17, 19, 168
brand(s) 6, 8, 11–12, 20
awareness 5, 12, 121, 163
and e-mail 80–81
and insight into customer
demand 16
online 16, 19–20, 90
and power of online media 55
recognition 26
Burmaster, A 14
Butterworth, M 83–84, 83
CAM foundation (UK) 196
campaign budgets for
Barack Obama’s 2008
presidential campaign 181
Dockers ‘Pants Dance’ 25
Doritos Hotel 626 37
IBM’s Lost in Space 140
Lynx Primal Instinct 45
Malaria No More: World Malaria
Day 167
Mercedes Benz smart fortwo
car 34
Nintendo Wario Land ‘Shake It’
game 91
Nokia’s Online as it Happens
campaign 147
Pampero and the Ephemeral
Museum 151
Pepsi campaign in Turkey 157
Rage against the Machine 53
The Spoonful newsletter
(Kellogg’s) 79
Tourism Queensland – Best Job
in the World 103
case study summaries 191–94
challenges for
12 cams create your rainbow
campaign 163
Absolut Vodka – in an Absolut
World 87
Barack Obama’s 2008
presidential campaign 181
Barnado’s Break the Cycle
campaign 175
Dockers ‘Pants Dance’ 25
Doritos Hotel 626 37
Foster’s Ozometer 125
Lynx Primal Instinct 45
Malaria No More: World Malaria
Day 167
Nokia and N97 phone: Online as
it Happens 147
Pampero and the Ephemeral
Museum 151
Pepsi campaign in Turkey 157
Pizza Hut iPhone
application 58
Rage against the Machine 53
Schirn Kunsthalle ‘Playing the
City’ exhibition 133
Mercedes Benz smart fortwo
car 33–34
Star Trek 113
TurboTax Super Status
campaign 71
Wall-E game (Disney/Pixar) 97
‘Chirp’ Developer Conference
(2010) 17