Best Digital Marketing Campaigns in the World

Index 207

Nicol, B 61–62 see also Pizza Hut
Nintendo Wario Land ‘Shake It’
game 91–95, 94 , 192
‘No Worries’ message 125–26
127–28
Nokia
N97 phone/Online as it Happens
campaign 147–50
Ovi Store 148–49

Obama, President 168, 181–85,
191, 192
Ogilvy/Ogilvy New York 140–41,
144, 145
Online as it Happens (Nokia
campaign) 147–50
Online Measurement (UKOM)
company 14, 15

Pampero Fundaçion 152
Pampero Rum 151–55, 192
and the Ephemeral
Museum 151–54
Papervision 114, 115
3D Flash plug-in 98–99
Paramount and Star Trek 113–18
Paterson, C 54 (BBC News) 54
Pepsi 157–62, 193
Makes Your Day
campaign 157–62
market share of 157, 160–61
Persson, T (Great Works) 89
Pizza Hut 59–64, 191
PR 106, 109, 141
online 23
and Taylor Herring 106

Reitman, J 7

reports

Smartphone Shopping Behaviour

Report (PriceGrabber.

com) 18

research (on)

future of agencies (Forrester

Research) 195–96

impact of technology/digital

marketing on advertisers

and agencies 196

results for

12 cams create your

rainbow 164

Absolut Vodka – in an Absolut

world 88

Barack Obama’s 2008

presidential campaign 183

Barnado’s Break the Cycle

campaign 177

Dockers ‘Pants Dance’ 26

Doritos Hotel 626 39–40

Foster’s Shadow/Virtual Shadow

Napping campaigns 121

IBM’s Lost in Space 141–42

Lynx Primal Instinct 47–49

Malaria No More: World Malaria

Day 168–69

and high-profile celebrity

tweets 169

Mercedes Benz smart fortwo

car 35

Nintendo Wario Land ‘Shake It’

game 92

and objectives: Pizza Hut iPhone

application 61–62