Best Digital Marketing Campaigns in the World

Index 209

target audiences for
12 cams create your
rainbow 163
Absolut Vodka – an Absolut
World 87–88
Barack Obama’s 2008
presidential campaign 182
Barnado’s Break the Cycle
campaign 175
Dockers ‘Pants Dance’ 25
Doritos Hotel 626 38
Foster’s Ozometer 125
IBM’s Lost in Space 140
Lynx Primal Instinct game 46
Mercedes-Benz smart fortwo
car 34
Nintendo Wario Land ‘Shake It’
game 91
Nokia’s Online as it Happens
campaign 147–48
Pepsi Makes Your Day 158
photographic adventures of Nick
Turpin 66
Pizza Hut iPhone application 60
Pampero and the Ephemeral
Museum 151–52
Rage against the Machine 54
Schirn Kunsthalle ‘Playing the
City’ exhibition 134
The Spoonful e-newsletter
(Kellogg’s) 79
Star Trek 113
Tourism Queensland – Best Job
in the World 104
TurboTax Super Status
campaign 71

Wall-E game (Disney/Pixar) 97

Top Predictions for IT Organizations

and Users, 2010 and Beyond:

A New Balance 13

Tourism Queensland 103–12, 108 ,

193

TurboTax (US taxation

software) 71–75, 191

Turkcell’s Click-to-Win app 159

Turkey see Pepsi

TV commercials 47, 59, 61

Twitter 8, 14, 16, 19, 40, 72,

126–27, 129, 134, 140, 183,

190, 195, 197

@Udigital 4, 9

and celebrity Ashton

Kutcher 167, 168

statistics for 17

and World Malaria

Day 167–73

understanding digital 7–8

Understanding Digital

Marketing 12, 23, 189

United States

critical mass of social networks

in 15

video 188

online 22–23, 22

Vimeo sharing network 177

Walsh, J 29–30, 30

Web 3.0 and Web 4.0 189

website analytics 23