© 2003 – Carlos Xuma. – DD Publications – All Rights Reserved –
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EXTERNAL GAME .....................................................................................................................................
There are some basics here that I need to cover with you to make sure that you are
sending the right message to the women you bring into your life. While there may have been a
boyish charm in the behaviors you exhibited in grade school, the Truth is that no woman wants
a guy who behaves like an adolescent or irresponsible. (And the women who do want this, you
don’t want.) We’ll walk through the three critical elements of your style:
1) Your appearance and presentation
2) Your car
3) Your home
1. YOUR APPEARANCE AND PRESENTATION................................................................................................
The areas of personal attention are:
- Hair
- Nails
- Mouth
- Skin
- Sounds and Smells (hygiene)
- Fashion: Clothes, shoes, etc.
- Overall Fitness
- Posture (physical and mental) – projection of inner game, and Mannerisms –
grace/suave, poetry in motion
Your appearance speaks volumes about you, so much so that you need to be very
concerned with this single area the most when it comes to your external game. Do not
misunderstand this to mean that women will evaluate you solely on your appearance. However,
you will put yourself far ahead of the competition if you attend to the basics of your appearance.
Understand: Your objective isn’t about trying to turn them on with your looks as much as it is
about not turning them off. You want to avoid giving her the wrong impression before you get
a foot in the door.
Not only this, but you will also raise your own level of self-confidence when you are
looking and feeling your best. What you are looking to accomplish is to give yourself the edge
over any of the guys who think that their best outfit is a 49’ers sweatshirt, baseball cap, and
jeans.
Studies have been done to show that when people in the workforce wear dress attire
(suits, ties, dresses, etc.) they have a higher productivity. This also ties in greatly to your self-
esteem. For example, is it possible to feel bad when you’re dressed in a tuxedo? Not usually.
We feel significantly better about ourselves when we’re able to look our best. It sends a
message to your subconscious – and hers – that you are worthwhile and noteworthy.
I will add a caveat here: Women are less concerned with your appearance than how you
make them feel. You could look like a slob, but still have a personality that draws women in like