Davidson, H., Even More Offensive Marketing, Penguin Books, London, 1997.
Jain, S., Marketing Planning and Strategy, 5th edn, South-Western, Ohio, 1997.
Kotler, P., Armstrong, G., Saunders, J. and Wong, V., Principles of Marketing, 2nd
European edition, Prentice Hall, New Jersey, 1999.
O’Connor, J. and Galvin, E., Marketing and Information Technology, Pitman, London,
1997.
Pearson, A., Managing Innovation, Henry, J. and Walker, D. (eds), Open University/
Sage Publications, London, 1991.
■ Further reading
Davidson, H., Even More Offensive Marketing, Chapter 11, Penguin Books,
London, 1997.
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