Strategic Marketing: Planning and Control, Third Edition

Orientation, 10

market, 11

marketing, 10

product, 10

sales, 11

Out-bound logistics, 159

Overhaul strategy, 263

Overkill, 264

Pantene, 190

Parallel process, 218, 268

Pareto effect, 68, 69

Parvatiyar and Sheth, 295

PBLseeProblem-based learning

PD Enterprises, 205

Pearce and Robinson, 142

Pearl Harbour, 117

Pearson, 224

Peppers and Rogers, 301

Pepsi-Cola, 190, 192

Perception, 55

selective attention, 55

selective distortion, 55

selective retention, 55

Perceptual map, 192, 193

Performance appraisal, 285

Persil, 203

Personal influences, 53

PEST, 8, 24, 28

Peugeot/Citroen, 27

Piercy, 111, 124, 249, 265, 283

PIMS, 151, 168

Place, 266, 289

Planning hierarchy, 244

process, 249

Politics, 264–66

Plato, 310

PLC see Product life cycle

Political philosophy, 305

Pollard, 42, 43

Porter, 8, 152, 154, 158, 159

Porter’s ‘five forces’ model 26, 28

Portfolio analysis, 101

Boston Consultancy Group, (BCG)

growth share matrix, 101

General Electric multifactor

portfolio matrix, 104, 105

Public sector portfolio matrix, 104

Shell directional policy matrix, 105,

106, 187

Position defence, 165

Positioning, 13, 177, 189

alternatives, 193

Post-it notes, 203

Pot Noodle, 194

Power and politics, 248

Pre-emptive defence, 165

Pretty Polly, 205

Price, 266, 289

Primark, 26

Primary activity, 159

Problem-based learning, 319–24

application, 321

burberry, 322

classroom tasks, 322

definition, 319

marketing, 321

process, 323

tutors role, 322

writing problems, 321

Proctor & Gamble, 202

Product, 266, 289

actual, 214

augmentation, 154

augmented, 214

business evaluation, 217

core, 214

development strategy, 215

development, 167, 213–16

failure, 220

imitation, 216

improvement/modify, 215

innovation, 215

launch, 218

life cycle, 170

lines, 216

market matrix, 166

extended, 168

market strategies, 166

Productivity audit, 95

Profile variables, 57

Profitability, 169

Project management, 267

Promotion, 266, 289

Psychographic variables, 57, 69

Psychological influences, 54

Ratios, 281–83

quick, 282

Raccoon, 205

Radion, 203

Read Montague, 192

Realnames.com, 45

Red Bull, 197

330 Index