Wealth Without a Job: The Entrepreneur's Guide to Freedom and Security Beyond the 9 to 5 Lifestyle

BECOME THESALESPERSONYOUWANT TOBE

Even if you’ve never sold anything, you have a great deal of experience

with people selling to you.

Stop for a moment and make a list of 10 likes and dislikes

about salespeople. Here are just a few examples to get your

list started.

Likes about Salespeople

1. I like it when they introduce themselves and ask my name.


2. I like it if they are aware and knowledgeable about their competi-
   tion.


3. I like it when they ask questions.

Dislikes about Salespeople

1. I dislike when they use my name in every sentence.


2. I dislike when they assume that they know what I like.


3. I dislike when they offer a discount, when I didn’t ask for one.
   What many people dislike most about salespeople is their interest in
   money. You must look on your selling as serving others. You are offering an
   important opportunity that has high potential to provide your customer with
   great benefit. If you don’t think that now, then work on changing your
   mind. You are your own first customer. If you don’t believe in what you are
   offering, then the only people who buy will be the ones you fool.

Money Described Most Simply

Money works the same for all, rich or poor. You have some money

and everyone else has all the rest. To create a flow of money toward

you, you must devise a method to persuade other people (who have

all the rest) to pass it over.

There are lots of ways to do this. Almost all ethical methods of

creating an income consist of providing services or products in ex-

change for the money of others. Yet one step immediately precedes

this exchange: You must show the potential buyer that your prod-

ucts or services are worth more than the money you are asking. If

you succeed at this, then you have a deal; otherwise, you don’t. This

process of showing the other person the value of what you are offer-

ing is called selling. So, in one way or another, all income is derived

from selling, even if you haven’t thought of it that way before. This

is the case whether you’re at a job interview, selling your house, or

selling in your own business.

210 Learning to Sell the Easy Way