Your 30-Day Sales Course
The following suggested course of action is adopted from what I
(PL) presented in Money Is My Friend, when I first wrote it in 1979.
Since then hundreds of people I know of (and perhaps thousands I
haven’t met) have used it as a springboard to earning the income
they want from work they love.
Simply sell a low-priced product, selling for $5 to $20. Offer it at
a price greater than what it cost you, so you earn a profit on each
transaction. It must be a product that you didn’t make yourself. It
must be something that you like, something you believe in, and
something you can’t help talking about. Look around your house,
your car, and your office to find some small possession you delight
in owning and using.
This 30-day course is a start, a learning device. If you have never
sold before, plunging right into selling services, high-priced items,
or business opportunities is like expecting a toddler to climb
Mount Everest. Remember, you don’t have to make a career of sell-
ing this item; it’s merely a training device.What Will I Sell, Who Will My Customers Be?
Business, pared to its most elementary components, consists of
three things:- A product or service
- A price for a unit of the product or service that you can de-
liver - A customer
If you possess all three of these items, then you have a business.
If you lack any of them, you are out of business until you make up
the lack.
There’s an infinite variety of low-cost products you could buy at
wholesale and sell at retail. This is not a strange thing to do. Every
store in the world makes its living on the margin between retail
and wholesale price. Most cities have surplus stores offering good-
quality end-lot merchandise at bargain basement prices. If your
low-cost item is a book, many publishers will give you a discount in
exchange for the purchase of 10 copies or so.
A product-related network marketing company could help
you here, too. Membership assures you a reliable supply of prod-
216 Learning to Sell the Easy Way