Introduction

‘These are turbulent times in the world of organizations’, observed
Miles and Snow^1 more than a decade ago, and there is every indica-
tion that the bumpy ride will continue beyond the turn of the
century and into the new millennium. Behind the turbulence lies a

Chapter 1

Relationship

marketing:

The six markets framework

Internal

Markets

Supplier &

Alliance

Markets

Recruitment

Markets

Influence

Markets

Referral

Markets

CUSTOMER

MARKETS

The six market domains