Relationship Marketing Strategy and implementation

Materialflow

Customerservice

Stage One: Baseline

Purchasing

Material Control

Production

Sales

Distribution

Materialflow

Customerservice

Stage Two: Functional Integration

Materials Management

Manufacturing Management

Distribution

Materialflow

Customerservice

Stage Three: Internal Integration

Materials Management

Manufacturing Management

Distribution

Materialflow

Customerservice

Stage Four: External Integration

Suppliers

Internal Supply Chain

Customers

Figure 3.3

The progression to supply chain integration.

Source

: Stevens, 1989.