Relationship Marketing Strategy and implementation

(Nora) #1

216 Relationship Marketing


Nickel Stocks and Prices Current and Constant Dollar
Nickel Prices, 1960-1995

Price Movements
Weekly LME Nickel Price – Lows & Highs

Nickel Prices Act With High
Volatility Due To:


  • illiquidity / low volume / high unit price
    compared to other base metals

  • funds tend to trade infrequently and in
    large volumes – not matched to physically-
    based business

  • fund and speculative interest is concentrated
    into shorter time frames than fundamental
    business

  • price is pushed by many factors (Cu, world
    money flows, economies, perceptions, ...)


Figure 3.3.2 (continued)
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