Chapter 4

The referral and

influence market

domains*

*This chapter is a summary version of a Cranfield School of Management working
paper by Frow, P. and Payne, A. (1998). Relationship marketing: Developing the poten-
tial of referral and influence markets. © Copyright Cranfield School of Management.
Reproduced with permission.

Internal

Markets

Supplier &

Alliance

Markets

Recruitment

Markets

Influence

Markets

Referral

Markets

CUSTOMER

MARKETS

The referral and influence market domains