Food and beverage prices also were compared with those of tourist desti-
nations in the Paris region, as well as other theme parks, and were found
to be reasonable.^60
The company planned a Phase II of the Euro Disney project, which
would include a Disney-MGM Studios Park and an additional 13,000 hotel
rooms. Entrance to the second park would require a separate admission
ticket, and Euro Disney projected 8 million visitors during its first year of
operation.^61 Disney budgeted $3 billion to complete Phase II.^62 Originally
planned to open in 1996, at one point Disney moved the opening to “1995
or even 1994.”^63 However, following the opening of Euro Disney, the
scheduled start date of the second park was set back to 1996.^64 In addition,
Disney planned to build out the Marne-la-Vallee site for 25 years.
Additional rides and attractions would be built, and the company also
planned new office complexes, apartments, and perhaps other residential
housing units(Table 5.2.5).
Theme park design
Euro Disney, Phase I, consisted of a theme park and extensive lodging and
recreation facilities. The theme park included 29 rides and attractions, and
it was somewhat smaller than Disney’s Florida parks. The balance com-
prised six themed hotels with 5,200 rooms designed to meet a variety of
budgets, a 595-site “Davy Crockett” campground which included 414
cabins, a 27-hole championship golf course, and a variety of restaurants,
shops, and live entertainment options, many in the large Festival Disney
entertainment center.
The recruitment and internal market domains 363
Table 5.2.5 Euro Disney property development plans (units listed, except as noted)Phase I Long-term TotalTheme parks 1 1 2
Hotel rooms 5,200 13,000 18,200
Campsite plots 595 1,505 2,100
Entertainment centera 22,000 38,000 60,000
Office spacea 30,000 670,000 700,000
Corporate parka 50,000 700,000 750,000
Golf courses 1 1 2
Single family homes 570 1,930 2,500
Retail shopping spacea 95,000 95,000
Water recreation area 1 1
Multi-family homes 3,000 3,000
Time-share units 2,400 2,400Source: S. G.Warburg Securities (1989).^43
ain square metres.