8 New York Times (1991). Playing Disney in the Parisian fields, 17
February.
9 Wall Street Journal(1992). Euro Disney draws over 1.5 million in first 7
weeks, 10 June.
10 London Financial Times(1992). Mickey Mouse lures the stars in Paris,
11–12 April.
11 The Walt Disney Company Annual Report (1991).
12 The Walt Disney Company Fact Book (1991), 31 August.
13 Ibid.
14 The Walt Disney Company Annual Report (1991).
15 Flower, J. (1991). Prince of the Magic Kingdom: Michael Eisner and the re-
making of Disney, John Wiley and Sons, Inc., New York.
16 The Walt Disney Company Annual Report (1991).
17 London Financial Times (1992). Culture shock for the Mickey Mouse
outfit, 23 April.
18 Flower,op. cit.
19 The Walt Disney Company Fact Book (1991), 31 August.
20 op. cit.
21 Ibid.
22 The Walt Disney Company Annual Report (1991).
23 Collis, D.J. (1988).The Walt Disney Company, Harvard Business School
Case No. 2-388-147.
24 Flower,op. cit.
25 Los Angeles Times(1991). Disney tops poll of best brand names, 10 July.
26 Solomon, C.M. (1989). How does Disney do it? Personnel Journal,
December.
27 Ibid.
28 Ibid.
29 Ibid.
30 The Walt Disney Company Annual Report (1988).
31 The Walt Disney Company Annual Report (1991).
32 New York Times (1991). Playing Disney in the Parisian fields, 17
February.
33 Travel and Leisure(1992). Tokyo: Mickey’s first trip abroad, August.
34 The Walt Disney Company Annual Report (1988).
35 The Walt Disney Company Annual Report (1987).
36 Travel and Leisure(1992). Tokyo: Mickey’s first trip abroad, August.
37 Case Writer interview, July 1992.
38 Ibid.
39 Ibid.
40 Travel and Leisure(1992). Tokyo: Mickey’s first trip abroad, August.
41 Invest in France Agency(1992). Mickey does Marne-la-Vallee, May.
42 Business Week(1985). Monsieur Mickey or Señor Miqui? Disney Seeks a
European Site, 15 July.372 Relationship Marketing