488 Relationship Marketing
CORPORATE
£1000
AIRLINE
RebateIncentivesRebateCommissionAGENT
CorporateTicket Cost
£1000
Agency Rebate£40
Route Rebate£60
Total Rebate£100
Net Cost£900
AgencyCommission £90Override
£10
Less Rebate £40Net Income£60
AirlineGross Revenue
£1000
Less Commission £90Less Override£10
Less Route Deal£60
Less Incentives£10
Total Costs£170
Net Revenue£830
Figure 6.2.6BA, agent and corporation money flow.